In the TREND BOOK section, we write about products of unique and individual character, i.e. bold, designer products, often recognized in prestigious competitions or presented in museums for contemporary art. The funeral sector has a lot to do with art and industrial design.
Similarly, many people take cooking as art. This is the spirit through which we want to present the idea of modern consolations; consolations which do not have to be seen as sad feasts based on chicken soups and pork chops. They may as well have the form of a small snack-based or picnic-like feast, because the most important thing is to remember the deceased in the way that would be pleasing to them.
All business and marketing activities should be based upon some strategy. Do you think that such a study needs a large budget or that it is reserved only for large companies and does not apply to you? In that case, you are wrong. We encourage you to read the section on FUNERAL MARKETING, where we write how to come up with your own marketing strategy. The next step is to align all the actions in your company to that very strategy? Are you ready for it?
editor in chief of “OMEGA” magazine